What is White-Labeled Software?

By: Blink Session

White-labeled products are everywhere these days, though they aren't always that easy to spot. Grocery stores are filled with comparable store-brand options for almost every name brand product. At Kroger Stores many products carry the "Kroger" brand, but most people would be surprised to find out how few of those items the store actually makes.

Stores can easily attract shoppers to buy their brand of bread, but it would be cost-prohibitive to build and operate commercial bakeries close enough to their stores. Thus, bread production is outsourced to local commercial bakeries who use Kroger packaging.

Outsourcing bread production gives the store a product it can sell under its brand, but the real savings comes when stores have bakeries put bread they already produce into the store's packaging. The same bread is sold under a variety of brands, even at the same store!

Your Website vs Software

At the outset, online (browser based) software is often approached like the process of having a website built. It is logical the think: "If I can have my website look and function any way I want, why not this software?" Though your public website and online software are both accessed through a web browser, behind the sense, they are different.

A public website is like a picture of a car where online software is the car itself. A typical company website might take a web developer 40-50 hours to build, where browser-based video-conferencing software could take 700-2000 hours. Building online software also requires more investment in infrastructure, security, and extensive on-going support.

Custom Software Platforms

Having an entire custom browser-based platform built is an expensive, complex, and time-consuming endeavor. Besides up-front costs (usually hundreds of thousands), there are on-going expenses to add features, fix bugs, and update.

If you're the size of Walmart, the cost of custom software is sometimes advantageous. The majority of companies who have an entire custom platform built will lose money and be frustrated in the long run.

At Blink session we offer a way to add custom features for your organization without having to build an entire platform. Read about our Custom Bolt-On Modules available under the Enterprise plan.

White-Labeled Software

White-labeling enables a company to have existing battle-tested software branded to their company. The software's colors, logo, domain name, emails, and other features all appear with your company branding. In essence, it appears as your company's software. As with store-brand bread, white-labeling enables companies to provide a brand-seamless experience to their customers at a fraction of the cost of custom software.

White-labeled is almost always more reliable than having an entire custom platform built because features have been tested by other users outside your organization who are providing feedback, finding bugs, and suppling funds to keep it going.